Shoes and Shoe Fitting

Feet and Spine are specialist shoe fitters. We only sell our shoes from our store after a personal fitting.

When Feet and Spine was founded by Consultant Orthopaedic Surgeon George Ampat, it struck him that there is actually no standard way to fit shoes to make sure they’re healthy and won’t cause any problems. This was surprising considering just how much of a person’s health is mirrored or even predicted in their feet.

Because of this, many people, especially those who suffer foot pain or other pains around the body as a result of unsupportive shoes, often go for some time before finding a truly perfect pair. It’s a fact that the right pair of shoes can significantly help balance a person’s spinal alignment, and therefore reduce the chances of joint problems developing in the back, hips and knees.

This was thought on and eventually it was decided that all Feet and Spine staff should be knowledgeable on biomechanical issues and trained to fully assess a customer’s feet in order to recommend the healthiest shoe for that individual customer.

Today, all our staff know how your feet work, down to the last metatarsal (your toe bones), so we can help you find a truly perfect fit.

This is the most important reason we don’t sell our shoes online. If we sold our shoes on our website, you would miss out on our specialist shoe fitting service, which is the heart of what we do. We are one of the very, very few scientific shoes fitters in the UK and as such, no one else can fit shoes quite the way we do.

To read more about how we fit shoes scroll to the bottom of this page. 

As you’ve come all the way to our website though, please have a look through our most popular shoe styles for men and women and if you find anything in particular you like, call us on 0161 488 4491 or email us at and we’ll make sure we have them in stock for your fitting. (Please allow 5 working days for delivery if we don’t have them when you call, but you’re still welcome to come to the shop to try everything we do have in!)

Ensuring The perfect Fit

Feet and Spine are one of the few shoe shops in the UK who completely measure and assess you feet to ensure you find a pair of shoes that fit perfectly.

First we take three measurements. Twice. 


After making sure you are comfortably sat down, sitting back with both feet on the floor, we use the Brannock Device to find your measurements. This is a piece of equipment that has been around since the 1920s, and hasn’t changed much since then, because it is the most precise foot measuring tool in a shoe fitters repertoire. We measure the length from heel to toe, the length from heel to the ball of your foot, which is actually the length of your arch, and the width. Then we repeat all these measurements while you’re standing. This is because when your feet are fully weight bearing, you bones usually spread slightly and the alignment and positioning changes, which may make the difference of half a size or so. To get an all round picture of what would fit you best, we take all six measurements into account. You don’t need an appointment for this; just drop by to see us.

Next step: The Aetrex iStep.

Every foot is unique to its owner. With this in mind, shoe fitting should start with knowing a little more about your feet. Sizing is the right place to start; now we look into the shape of your feet and how they weight bear.
The Aetrex iStep foot scanner is how we do this. When standing on the plate, the iStep quickly identifies your arch type and pressure points. It then recommends ideal orthotic styles for your individual needs. With the right orthotic insole or shoe you can prevent needless foot pain, (or even knee, hip and back pain) and stop more serious conditions from developing.

istep feet

Then it get's high-tech: The Diers Pedoscan

The Diers Pedioscan is a foot pressure and gait analysis system. This means it measures how your weight is distributed underfoot, but in more specific detail than the iStep, and also records how your foot moves and balances when you stand and walk. Pressure distribution, pressure peaks, movement asymmetries and the rollover motion of your foot are all recorded to help diagnose foot malformations or functional limitations of the lower extremities (hips, knees, ankles, feet). Even rapid movements and shifts in the body’s centre of gravity and load changes are recorded at a high measurement of 100Hz, which can also provide additional information about neurological issues. This is the only service feautre here that is not free. A Diers Pedoscan assessment is £60 and you must make an appointment.

 emma pedoscan